Today, ensuring the best prices through strategic sourcing is no longer perceived as the only strategic procurement function. Together with our valued partners, we must create more tangible value for all the shareholders characterized by an end-to-end synchronized supply network, an optimized inventory, increased on-shelf availability of our products and a productivity focused which fuels the innovation and superiority of our brands.

We can only achieve this by enhancing our current Supplier Relationship Management (SRM) model by maximizing value creation for our suppliers and ourselves.