Buffalo Bills' stadium to be named 'Highmark Stadium' after deal with health insurer
Buffalo Bills secure new naming rights partner for their stadium - ESPN
Buffalo Bills, Highmark Reach Stadium Naming Rights Deal – SportsLogos.Net News
Buffalo Bills strike stadium naming rights deal with Highmark - Sportcal
Bills owners committed to sharing costs on proposed $1.4 billion US stadium
Highmark Health naming rights deal is big - but it's far from the only health plan marketing sponsorship - Buffalo Business First
Highmark and Buffalo Bills agree new stadium naming rights deal
Highmark buys naming rights for Bills Stadium - Buffalo Business First
Inside the Highmark Stadium naming rights deal
Highmark Health, Bills extend naming rights deal on Buffalo stadium - Buffalo Business First
American Football Archives - Sportcal
Naming Rights Could Open For Buffalo Bills' Billion-Dollar Stadium