Big ad price increase for NFL 'Thursday Night Football' packages
plots AI features and more sports rights ahead of Thursday Night Football season two - SportsPro
Miami Dolphins' new marketing strategy emphasizes football, tradition rather than glitz, glamour
Marketing to a new Thursday Night Football audience
Telemundo Deportes To Air Full NBC Sunday Night Football Slate on Universo
Marketing to Sports Fans Online, With Help From Google and Social Networks - The New York Times
“Thursday Night Football” Plans and Strategy – The Hollywood Reporter
Nielsen Plans to Incorporate 's Data on 'Thursday Night Football' Viewership - WSJ
Super Bowl viewership transcends platforms and devices
's About to Change the NFL Ad Game –
Declining Super Bowl Viewership: Will it Maintain Most-Watched Event of the Year? — AMT Lab @ CMU